Car Auto Design

The 207 SW is also seen to follow the footsteps of the 206 SW which has become the best selling estate car in the French and European B2 segment starting from its introduction in 2003. The 207 SW compared to the 206 SW has benefited immensely from the generation leap since it will be able to expand its target customer base with a number of new features.

Peugeot's sale forecast for the 207 SW:
Peugeot is expecting that the first full year of 2008, the 207 SW would at least contribute 18 percent or 98,000 units of the total sales of the 207 models. The breakdown of sales will be--petrol to contribute 44 percent and diesel to put in 56 percent.

Commercial launches
The 207 SW will be simultaneously introduced in July 5, 2007 in France, Great Britain, Italy, Spain, and Portugal but will be made available in July 12 in Germany. For the other European markets the vehicle will be launch in September.

The advantage of the 207 SW is that it will be entering a market segment that is continuously growing, increasing from 26.2 percent of the total European market to 30.5 percent. The model mix has also changed significantly during this time. The hatchback models has decreased from 95 percent of the B2 segment in 2000 to 82.4 percent in 2006 on the other hand the people carrier models have increased from 1.8 percent to 12 percent, cabriolets have also rose from 0.1 percent to 2.8 percent while estates remained steady at 3 percent with only a slight increase to 3.6 percent last 2004.